A secure website will protect personal details, data transfers, credit card transactions, and logins, for example.
The security technology uses a process called âencryptionâ to ensure that sensitive data sent between two systems canât be read or modified on the way.
As well as encryption, a security certificate should also provide authentication. This will make sure that your information canât be redirected.
How does a security certificate work?
An encrypted connection is created between your visitor and your websiteâs server through a process known as a âhandshakeâ. All this means is that secure confirmation messages are passed between your visitorâs online browser and your websiteâs server. You wonât notice any difference because it all takes place in the background, without affecting your visitorâs experience.
How can I tell if a website is secure?
When a security certificate is properly installed on aÂ
If you go to a website without a security certificate, you will probably see a red warning symbol and Google will tell you that it is insecure â that will be a real deterrent for visitors to your site.
What are the benefits of a security certificate?
Having a security certificate is important to give visitors confidence to stay and use your website. It also makes a difference to your search engine results page (SERP) rankings because Google now prioritises websites with security certificates.
If your business involves online sales then trust and security are especially important. Without the green padlock, your customers are more likely to buy elsewhere